There are so many acronyms used in the digital marketing field. If you’re not in the industry it can be difficult to keep track of what they all mean. That’s why we’ve put together a list of some of the more common ones that you can reference when needed.
Cost Per Click – CPC
The CPC is the price the advertiser pays every time a consumer clicks on their ad. With CPC ads, you don’t get charged every time a consumer views your ad, only when they actually click on it. This is usually related to SEM or certain social media ads.
Click-Through Rate – CTR
You will hear CTR in many digital marketing scenarios including your website, social media, and email marketing statistics. Your click-through rate is the percentage of traffic that clicks. For example, on your website the click-through rate will be the percentage of visitors who clicked from one page to the next.
Pay Per Click – PPC
PPC advertising is a type of digital marketing ad that allows the advertiser to pay every time the ad is clicked, as opposed to viewed. PPC is interchangeable with CPC as shown above.
Business to Business/Business to Consumer – B2B/B2C
B2B is a business that sells products or services to other businesses. B2C is a business that sells products or services to consumers.
Search Engine Optimization – SEO
SEO is the practice of enhancing your web position to garner higher rankings on Google or other search engines. This is when your website organically ranks #1 on Google for your selected keywords.
Search Engine Marketing – SEM
SEM is a form of PPC advertising where businesses can pay to be #1 on search engines by choosing specific keywords. The most common form of this is Google AdWords.
Call to Action – CTA
A CTA is a persuasive instruction for the consumer. For example, on your website’s homepage, you may have a button right in the middle to go to your services. That button would be your CTA.
User Interface/User Experience – UI/UX
UI refers to anything an online user interacts with. For example, the design of a website or app. UX refers to the online users complete interaction with your website or app. A website with good UX would allow the user to find exactly what they’re looking for with ease. If you’ve ever been on a website searching and searching for their phone number or address, but can’t find it, that is poor UX.
Search Engine Results Page – SERP
SERPs are what appears when you search for something on a search engine. For example, if you Google “what does SERP stand for?” what shows up is the SERP.
Key Performance Indicator – KPI
A KPI is a measurable metric that shows the effectiveness of a company’s strategy. For digital marketing we often look at KPIs to compare the success of advertising campaigns and compare them to industry standards.
Secure Sockets Layer – SSL
SSL is a security protocol that has now become the standard for websites. It provides an uncompromised, encrypted link between a website and its server. One way you can tell if a website is secure is if it starts with https.
User-Generated Content – UGC
UGC is any content that comes from consumers. Any time a consumer promotes a product or service without getting paid to do so, it’s UGC.
There are a ton of other acronyms that digital marketers use, but these are the ones that you will likely hear most often. Unless you’re using these acronyms often, it’s hard to remember what each of them stand for. So, you can use this as a tool to reference when it comes time to remember what those acronyms mean.