What is Retargeting?

What is Retargeting?

We’d all like to think that when a user visits your website, they’ll like what they see and will want to purchase your product or service. But in reality, over 95% of website visitors are not ready to buy. This is where retargeting comes into play. What is...

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Employees Can Improve Reach And Engagement

Employees Can Improve Reach And Engagement

You can increase your organic reach, engagement, and brand awareness by utilizing your own employees. When your employees share or engage with your social media posts, you’ll see an uptick in these metrics. This is because their interaction with your post is showing...

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How to Increase Social Media Engagement

How to Increase Social Media Engagement

A great way to measure the success of your social media efforts is by your engagement. The better your engagement is, chances are the higher your follower count will become. Therefore, allowing you to increase your brand awareness, leads, and customer...

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Why Does Local SEO Take So Long?

Why Does Local SEO Take So Long?

As a local business owner, it’s easy to lose patience with whoever is managing your local SEO when you see minimal results. You hear that these digital services help other companies immensely, but why aren’t you seeing substantial results? Many people assume that...

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Google Search Ads Versus Google Display Ads

Google Search Ads Versus Google Display Ads

There is a multitude of options when it comes to online advertising. But, as we know Google is king and they offer two effective ways to reach your target audience - Search and Display ads. If you’re not a marketer, you might be thinking, “Wait, those are two...

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13 Things to Check Before Launching Your Website

13 Things to Check Before Launching Your Website

Creating or redesigning a new website for your company is stressful! You want it to be perfect and you want it to truly display what your business is so here are 13 things to check before launching your website We often come across clients who are quite relaxed...

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12 Popular Digital Marketing Acronyms

12 Popular Digital Marketing Acronyms

There are so many acronyms used in the digital marketing field. If you’re not in the industry it can be difficult to keep track of what they all mean. That’s why we’ve put together a list of 12 Popular Digital Marketing Acronyms that you can reference when needed....

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The Worst Customer Service Mistake You Can Make

The Worst Customer Service Mistake You Can Make

Customer service is more important than ever. In today's world, it’s so easy for a dissatisfied customer to spread the word about how they feel about a company. Therefore, the consequences of poor customer service can quickly result in a loss of customers. So how do...

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ROI and Social Media

ROI and Social Media

It’s been a constant struggle for marketers to be able to prove ROI on their marketing efforts. This has not changed and is especially true for social media marketing. We need to know if the time and effort spent on running our social media pages is making a...

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Elements to a Successful Marketing Strategy 2020

Elements to a Successful Marketing Strategy 2020

The new decade is almost here and if you haven’t yet created your marketing strategy for 2020, it’s time to do it now! There are a few key components that should be incorporated to accomplish those business goals you’ve laid out for your company so here are elements...

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