UX stands for user experience and is often referred to when discussing how a user interacts with a website or app. The goal of UX design is to create a simple, pleasant, and efficient experience for the person interacting with the product. The iPhone is a great example of impressive UX. For instance, almost anyone…
We’re in a stage where organic reach is harder to get than it used to be and paid social media ads are accessible to anyone. Paid ads have been simplified and there’s an endless amount of research that’s been done, so you know how to do them right. So, is organic social media dead? With…
We’re all continuing to adjust the way we conduct business as this crisis continues. We’re trying to be flexible, creative, and attentive to our customers. But, communicating with customers during uncertain times can be challenging. While we can’t control the situation at hand, we can control the way we react and respond to it. Here…
Everyone’s world has been flipped upside down. We’re all worried, we are all uncomfortable with the unknown. Whether you’re the owner, CEO, director, manager, etc., if there are people working under you, they are looking to you for answers and you need to understand what your employees need from you right now. There are 3…
Many small businesses are making the switch to conducting their business digitally. This is something most don’t have any experience or knowledge in. But, this also creates a new opportunity for these businesses, you can connect with your customers digitally, too! It gives you the time to learn a new way to connect to your…
More people than ever have transitioned to work from home while trying to curb the spread of COVID-19. This is quite the adjustment if you’re used to being in the office 8+ hours out of the day. It creates new challenges you and your coworkers haven’t faced before. To soothe this transition, we’ve put together 5…
We’d all like to think that when a user visits your website, they’ll like what they see and will want to purchase your product or service. But in reality, over 95% of website visitors are not ready to buy. This is where retargeting comes into play. What is retargeting? Retargeting is a form of online…
You can increase your organic reach, engagement, and brand awareness by utilizing your own employees. When your employees share or engage with your social media posts, you’ll see an uptick in these metrics. This is because their interaction with your post is showing up on their friends’/followers’ timelines. So lets go over how employees Can…
A great way to measure the success of your social media efforts is by your engagement. The better your engagement is, chances are the higher your follower count will become. Therefore, allowing you to increase your brand awareness, leads, and customer acquisition. But first, what is social media engagement? Engagement is how a user interacts…
As a local business owner, it’s easy to lose patience with whoever is managing your local SEO when you see minimal results. You hear that these digital services help other companies immensely, but why aren’t you seeing substantial results? Many people assume that because it’s the internet, anything you put in you get out instantly….