What is Retargeting?

What is Retargeting?

We’d all like to think that when a user visits your website, they’ll like what they see and will want to purchase your product or service. But in reality, over 95% of website visitors are not ready to buy. This is where retargeting comes into play. What is...
Employees Can Improve Reach And Engagement

Employees Can Improve Reach And Engagement

You can increase your organic reach, engagement, and brand awareness by utilizing your own employees. When your employees share or engage with your social media posts, you’ll see an uptick in these metrics. This is because their interaction with your post is showing...
How to Increase Social Media Engagement

How to Increase Social Media Engagement

A great way to measure the success of your social media efforts is by your engagement. The better your engagement is, chances are the higher your follower count will become. Therefore, allowing you to increase your brand awareness, leads, and customer...
Why Does Local SEO Take So Long?

Why Does Local SEO Take So Long?

As a local business owner, it’s easy to lose patience with whoever is managing your local SEO when you see minimal results. You hear that these digital services help other companies immensely, but why aren’t you seeing substantial results? Many people assume that...
Google Search Ads Versus Google Display Ads

Google Search Ads Versus Google Display Ads

There is a multitude of options when it comes to online advertising. But, as we know Google is king and they offer two effective ways to reach your target audience – Search and Display ads. If you’re not a marketer, you might be thinking, “Wait, those are two...