Facebook ads can be more than overwhelming the first few times you look at them. There are so many types of facebook ads that it makes it difficult to understand which ad will give you the results you’re searching for. So, let’s try and break it down.

Facebook ads are broken down into three different types of objectives – awareness objectives, consideration objectives, and conversion objectives.  Within those objectives are the types of ads you can choose from, which are written below.

Awareness Objectives

  • Brand awareness
  • Reach

Consideration Objectives

  • Website traffic
  • Lead generation
  • Messages
  • Engagement
  • Video views
  • App installs

Conversion Objectives

  • Conversions
  • Catalog Sales
  • Store traffic

Depending on what your marketing goal is determines which type of ad you should choose. Awareness objectives are great to get your business name out there. Consideration objectives are best for when you want more traffic to your website or Facebook page. Conversion objectives are ideal for encouraging the ad viewers to buy.

Who knew there was so much more to Facebook ads than just boosting them! So let us at Murray Media Group handle it for with our social media marketing we strive to provide results so you don’t have to worry about it.

Here are some other references to help you out!

Help: Choosing the Right Advertising
A Quick Guide to the Different Facebook Ad Objectives