What Google’s Local Search Updates Mean for Your Business

What Google’s Local Search Updates Mean for Your Business

Enhancing your business’s local search marketing strategies is crucial to establish a strong online presence. The major search engines, including Google, consistently update their algorithms and assign varying values to different types of content. As a result, it is vital for businesses to stay well-informed about the performance of their online presence. In this blog…

Coming Up with a Brilliant Angle For Your Marketing

Coming Up with a Brilliant Angle For Your Marketing

Throughout marketing history, one of the most effective and unconventional ways of marketing a product is to use a marketing stunt. The cake company that made the world’s largest cake, for example, launched a successful company off the back of a single marketing campaign. History is littered with such examples. How can you come up…

Ten Things You Want to Know about Your Competition

Ten Things You Want to Know about Your Competition

While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. Identify your competitors The first and most important aspect of checking out your competitors is to identify who they are. Start by doing…

Where to Focus Your Attention: Top 5 Social Media Sites

Where to Focus Your Attention: Top 5 Social Media Sites

There is an ever-increasing number of social media sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits. Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+. Let’s take a closer look…