The new decade is almost here and if you haven’t yet created your marketing strategy for 2020, it’s time to do it now! There are a few key components that should be incorporated to accomplish those business goals you’ve laid out for your company.
Allocate Funds For Your Marketing Strategy
If you really want to see success out of your marketing strategy, you have to invest in it. Marketing that you invest in will likely give you a much larger ROI than marketing that is free. Even if you don’t have a ton of money to set aside for marketing, there are less expensive ways to market your company. Traditional marketing is quite expensive, but now there is digital marketing where a small budget can take you relatively far.
Define Your Marketing Goals
If you don’t make clear goals, how will you know what your company is trying to achieve? And, how will you know if your marketing strategy was successful at the end of the year? Creating specific goals will also help guide what content to create and what you should be putting more effort into. Find which objectives will achieve the results your company needs and desires.
Clarify Your Branding
It’s so important to have consistent branding across all of your communication channels. Your website, social media, direct mail, etc. should all use have the same look and feel. This includes your logo, colors, fonts, and even the photos and graphics you choose to use. When you have a consistent brand, consumers will be able to just glance at a piece of your content and know it’s coming from your company.
Refresh Your Website
If it’s been a while since you’ve changed up your website at all, it would be smart to add “refreshing your website” to your marketing strategy. Your website needs to be user friendly, visually appealing, and follow SEO best practices. Refer to our other blog, 5 Signs You Need a New Website, to know if your company website needs a redesign in 2020.
Create a Social Media Presence
You don’t need to invest in every social media platform, but you need to be on at least one. When you have a good social presence in your niche, you become a go-to social media page for information about your industry. This creates further brand awareness and brand recognition.
Be sure to make regularly reviewing your analytics a habit in 2020. Take a look at your Google Analytics, social media insights, email open rates and click through rates. It will help you understand who your audience is and what they’re interested in, so you can refine your marketing strategy as the year goes on.
There is a lot that goes into a marketing strategy, but you must include the elements above for it to be an overall successful strategy.